As technological advancement has increased substantially the use of the Internet in business practices has become so familiar. These advancements further allow new marketing tactics, especially in social media marketing. Social media marketing is using social media platforms and websites to promote a product or service. A specific strategy that I will explore is Inbound […]
Category: Global Marketing
There has been a growing trend with health and wellness. Thanks to the internet, more information is reaching a wider range of audiences. This includes the individuals wanting to work on their physiques. People are paying more attention to what they eat and are getting to the gym. After doing some research, you may come […]
Bed Bath & Beyond is a home goods retail chain founded in 1971 which saw great success in its early days and its revenue was more than $1 billion by 1999. However, a recent series of operational and financial decisions led Bed Bath & Beyond to the brink of bankruptcy. The chain’s stores saw a […]
Ikea, one of the biggest furniture chains from Sweden is much loved in the United States. As it turns out this love is very much reciprocated by the CEO of Ikea, Javier Quinones, who plans to add eight giant stores in the US. This expansion plan of $2.2 billion would be Ikea’s biggest investment in […]
Rihanna’s Savage X Fenty has partnered with FIT:MATCH and Intel to take the in store shopping experience up a few levels by launching futuristic body shape technology. Using Intel Distribution and Intel’s RealSense Technology, the Fit-Xperience scans shoppers in real time, and with a quick scan the customers are matched with the best fitting styles […]