Ikea, a Swedish furniture and home goods store, is set to expand its store front offerings. In a time when companies and brands are trying to lower their physical footprint, Ikea is diversifying its options by offering 3 different store formats: Plan and Order locations, e-commerce, and city centers. First, we’ll start with the Plan […]
Shocking news! A popular streaming service and a quintessential fashion brand have decided to team up and give us the most unusual and intriguing collaboration of the year. Can you guess which companies? Netflix and Lacoste! This partnership is a limited edition clothing line based on Netflix’s most popular shows such as Bridgerton, Stranger Things, […]
2023 is bringing a new trend! These days, brands are quicker to sell wholesale than DTC. Why? Well, let’s go back to 2020. We were all stuck at home! We could only shop online! So, as “pandemic life” diminishes, companies and brands are going back to the days when consumers shopped in stores. Since stores […]
Build-a-Bear, the popular custom stuffed animal experience, has a new CMO! With 400 locations worldwide, plus licensing deals with certain stores in Asia, Build-a-Bear is a well-known international brand. Julia Fitzgerald will be taking over as Chief Marketing Officer; with previous experience at companies such as Sears and Hallmark, Build-a-Bear hopes to bring a fresh […]
The international retailing world is continually evolving and trying to fit into a newer digital world. So how do these brick-and-mortar stores survive? With little room for new brick-and-mortar brands to emerge, companies like Bluestar Alliance, with their expertise and finances, choose to acquire established but struggling brands to add to their portfolio in hopes […]