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Global Marketing

How AI shapes B2B Marketing

AI is the hottest topic in 2018. AI is also more applicable to their business challenges, with user-friendly, pragmatic products seeing successful adoption. And, as AI and machine learning marketing capabilities are giving B2B marketers more lift and scale across their programs, this exciting tech is poised to become standard best practice as fast as […]

Categories
Global Marketing

Social Media Marketing in International B2B business

We all know that Social Media Marketing is nothing new but for international B2B business. In the year of 2018, social media marketing is a notable powerful way for businesses of all sizes to reach prospects and customers. Most social media platforms have built-in data analytics tools, which enable all B2B, C2C and B2C companies […]