Author: Kristina

It seems that many celebrities nowadays are releasing their own beauty brands. But if we were to start with one of the earlier ones, I would say that Kylie Jenner’s line, Kylie Cosmetics, is one to take note of in terms of her social media marketing strategy. Launched in 2015, Kylie Cosmetics sold out its […]

It’s no secret that TikTok has taken the world by storm in the past few years. At its core, it is still very much music-centric and TikTok is a platform responsible for catapulting trending audios and memes into the cultural zeitgeist and everyday slang that we use in conversation with friends, and for playing a […]