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Global Marketing

Bed Bath & Broke

Bed Bath & Beyond becomes the next retail giant to file for bankruptcy. Bed Bath & Beyond, the well-known home goods retailer, has been in the news recently due to its bankruptcy filing and subsequent store closures. The company has been struggling for some time due to several reasons, which include financial difficulties, supply chain […]

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Global Marketing

UK Blocks Microsoft from Buying Blizzard

While the US has allowed the deal, the UK halts Microsoft from completing the sale. Late last month, Microsoft announced its intention to acquire Activision Blizzard. The deal, valued at $69 billion, would have been Microsoft’s largest acquisition ever for one of the largest gaming companies in the world. However, the UK’s Competition and Markets […]

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Global Marketing

America is Back in the Manufacturing Business

We’re so Back! Over the past year, the American manufacturing industry has seen a significant revival, with a seven percent growth marking the highest in over two decades. This trend will likely have a far-reaching impact on business-to-business marketing, even internationally. With the COVID-19 pandemic exposing the vulnerability of global supply chains and a worrisome […]

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Global Marketing

Ryanair and Boeing Bring Agree on a New Deal

300 New Boeing Aircraft in a $40 Billion Deal The low-cost airline, Ryanair, has announced they have made a significant deal with American plane manufacturer Boeing. The deal agreed upon is that Ryanair has decided to purchase over 300 new Boeing aircraft to accompany the need for expanding business over European airspace. The acquisition of […]

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Global Marketing

The End of Cheap Chinese Labor

Many companies are now fleeing China in the hopes of cheaper labor. As a result of various global and domestic changes, China is no longer the cheap labor manufacturer it once was. When China joined the World Trade Organization in 2001, it was seen as the great killer of what was left for American manufacturing. […]

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Global Marketing

A Tidbit on El Salvador’s Bitcoin Situation

In June of 2021, EL Salvador made the historic move by becoming the first country to consider Bitcoin as part of their legal currency. This move was made to combat corruption internally and end their reliance on the U.S. Dollar. While this choice has left many unsure of what this may hold for the future […]

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Global Marketing

Why did the Chicken Cross the Sea?

Chick-Fil-A is to be the newest American fast-food chain wanting a piece of the international pie. As the rise of chicken sandwich-based restaurants has exploded within the United States, Chick-Fil-A, the most profitable chain, hopes to branch out with a multi-billion-dollar expansion into Europe and Asia. There are over 2,400 locations within the United States […]

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Global Marketing

Heineken to Rush out of Russia

Heineken and Anheuser-Busch have pulled out of Russia losing millions in the process. One of the world’s largest beer distributors is the latest company to flee Russia due to the ongoing Ukraine conflict finally. Over a year of the conflict with no end, Heineken, the owner of over 300 brands in over 190 countries, has […]