How the Hollywood studios are trying to use virality to boost the success of their films. By Ethan Mantaro This past week, some of America’s greatest national monuments were invaded by a mob of damned dirty apes riding horseback. A stunt marketing campaign for the new entry in the decades spanning Planet of the Apes […]
Author: Ethan Manaro
How Halara earned massive returns through TikTok In only three months, activewear brand Halara drove over 500,000 sales for their work pants line (seen above). How? They used TikTok. More specifically, they used thousands of TikTok content creators and influencers on product pushes and encouraged user-generated content. It seems simple on its surface, but by […]