A leading social media management platform in China, KAWO, has researched 50 international B2B multinational corporations (MNCs) based in China in over 20 sectors. Their research included finding out a company’s top marketing channel, and how this channel affected their business. KAWO concluded that social media stood out as the top marketing channel with 94% […]
We live in ever-changing world where B2B commerce must evolve to stay ahead of the competition. Microsoft, a leading global tech powerhouse, has been a pioneer in this transformation, adopting a digital-first strategy for B2B marketing. That was Microsoft Copilot. Microsoft AI platform which they been working on for since 2019 when they invested around […]
Dove Beauty is a well-known brand founded in 1957 (Unilever). The first product Dove ever sold was their beauty cleansing bar (Unilever). This bar was unique at the time because it utilized milder cleansers and moisturizing cream, unlike other products at the time (Unilever). Over the years, the brand grew, eventually reaching 139 countries and […]
It’s no news that people around the world have opted out for online shopping given its convenience, but can Ikea become the lost link to bring people back to malls? Ikea, traditionally being a stand alone facility, is now looking to integrate with malls. Ingka group, headquartered in the Netherlands, operates, “379 Ikea stores and […]
Everyone knows the infamous Pepsi ad starring Kendall Jenner. What was supposed to be a celebration of unity turned out to be racially insensitive and trivialized many social issues, leaving people feeling angry and hurt (Hart, n.d.). With all the resources for proper market research, one wonders how such a large company could make such […]