As marketers, we’re always interested in viewing branding from as many angles as possible. Each marketer has a unique perspective when it comes to the most important things to remember in order to develop a successful brand. Jason DeMers takes an interesting perspective and proposes “The Top 7 Characteristics of Successful Brands.” We’re going to […]
What is coca cola’s ‘One Brand’ and why does it work? In 2016, Coca Cola launched their global strategy they dubbed as ‘One Brand’ which unites all of Coca Cola’s Coke product under one global strategy they called “Taste the Feeling.” Now it can be a confusing concept that one strategy would work across multiple […]
What do Apple and Google have in common? Everyone knows each of these brands, and we mean EV-ER-Y-ONE! How did they do it? Well, we gathered 5 key takeaways of what makes a brand a Global Brand (Read Full Article Here): Be Useful, and Positive To gain a customer’s attention, a company must first and […]
“Never make predictions, especially about the future.” Casey Stengel Although this is a smart quote to follow by, especially with today’s growing trends and improving technology, there are plenty of brands to not only learn from, but to keep an eye on in terms of branding . Forbes went with this idea when creating a […]
When considering expanding internationally, questions often arise when it comes to logistics, costs, risks, infiltration and more. However, there’s a big issue that’s often overlooked when it comes to successfully taking your company international. That issue is successfully establishing a global brand. We personally feel that branding is one of the more important aspects of […]