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Global Marketing

Things to consider when creating your International Pricing Strategy

There are many aspects of international pricing and clearly, there is no one-size-fits-all solution. If implemented correctly, a clever international pricing strategy will help you to stay competitive in different international markets, without having a huge blow on your profits. However, a small mistake in pricing in a particular market could easily grow into a […]

Categories
Global Marketing

How much Starbucks coffee costs in countries around the world?

You may be wondering why Starbucks has the most expensive brand even in underdeveloped countries. Well, you need to look no further since the following essay got all you need to know about Starbuck pricing strategy. To start with, Starbucks offer a luxury brand which is unique and of high quality to its customers. This […]