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Global Marketing

Louis Vuitton Pricing Strategy

Well, you may be contemplating on buying Louis Vuitton products but you are not sure about the price being charged in your locality. On this note, it is important noting that Louis Vuitton brands are charged differently in different countries. The price charges are largely dependent on several factors ranging from costs of production, expenses […]

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Global Marketing

Why Gas Prices Fluctuate from City to City?

Have you ever wondered why gas prices vary from city to city, day to day? Gas prices are reliant on the price of oil and there are diverse factors that make the prices vary from one city to another such that a buyer in a specific city buys the gas at completely different prices at […]

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Global Marketing

The Big Mac index

The purchasing power parity is a theory that has been used greatly used to determine the purchasing power of people living in a particular country as compared to another. Here, theorists suggest that when currencies exchange rate is in equilibrium the purchasing power between the countries is equal. However, this concept is considered more formal […]

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Global Marketing

Things to consider when creating your International Pricing Strategy

There are many aspects of international pricing and clearly, there is no one-size-fits-all solution. If implemented correctly, a clever international pricing strategy will help you to stay competitive in different international markets, without having a huge blow on your profits. However, a small mistake in pricing in a particular market could easily grow into a […]

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Global Marketing

How much Starbucks coffee costs in countries around the world?

You may be wondering why Starbucks has the most expensive brand even in underdeveloped countries. Well, you need to look no further since the following essay got all you need to know about Starbuck pricing strategy. To start with, Starbucks offer a luxury brand which is unique and of high quality to its customers. This […]