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Global Marketing

McDonald’s Global Business-to-Business Marketing Strategy

In 1940, McDonald’s was founded by Richard and Maurice McDonald in San Bernardino, California which revolutionized the fast food industry in America. They started as a hamburger stand, but turned it into a franchise while also producing the golden arches logo. In 1955, Raymond Kroc purchased the chain from the McDonald brothers. They serve over […]

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Global Marketing

Starbucks Around the Globe

Starbucks is the #1 leading coffee retailer in America, and it is no surprise their popularity amongst the globe.They roast and sell their very own high-quality coffee beans along with other tea beverages, refreshers, handcrafted coffee, ice cream, and food items. Starbucks was founded in 1971 in Seattle, Washington, but due to its success, they […]

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Global Marketing

Apple’s Global Business-to-Business Marketing Strategy

Apple was founded in April of 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne who formed a business partnership in Cupertino, California. Their first product that catched many eyes across the nation was the “Apple I,” designed and entirely hand-built by Steve Wozniak. The launch of their computer allowed them to become Apple Computer, […]

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Global Marketing

Red Bull Marketing Strategies

Red Bull originated in Austria by a private company called Red Bull GmbH. It was founded in 1984 by Dietrich Matesschitz and Chaleo Yoovidhya. They sponsor a range of different sporting events and various team members to expand their energy drinks globally. 7.5 billion cans of Red Bull were sold worldwide in 2019, and reached […]

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Global Marketing

Disney Across the World

The Walt Disney Company was founded in 1923 by Walt Disney and his brother Roy Disney. It was originally called Disney Brothers Cartoon Studios and started out with cartoon animations and short films. They have expanded into theme parks, movies (cartoon and live-action), television shows (Disney Channel), books, and so much more. The most recognizable […]