Disney Parks Around the world, The Walt Disney Company has made a lasting impression through its Disney Parks. These theme parks worldwide include Disneyland, Walt Disney World, Hong Kong Disneyland, Disneyland Paris, Tokyo Disneyland, and Shanghai Disneyland. To remain relevant and popular amongst guests, The Walt Disney Company continuously improves upon their parks, making updates […]
Author: Ashley Coscarelli
Inner Beauty Dove has been committed to building confidence in beauty. In a world with high beauty standards, women have taken to social media to share their opinions on beauty. “In 2014 alone, women posted 5 million negative Tweets about beauty and body image. Women are two times as likely to say something negative about […]
KFC and Beyond Meat: On January 10, 2022, KFC launched Beyond Fried Chicken in their first national rollout while supplies last. After researching the change in consumer tastes and preferences regarding the importance of health-conscious food options, through marketing intelligence including surveys and netnography KFC partnered with Beyond Meat in 2019. KFC President Kevin Hochman concluded […]
Sofia The First “Sofia The First” is the popular Disney Junior show where Sofia becomes a princess when her mother marries the King of Enchancia. Disney launched this program in 2013 in hopes of competing with other popular shows from competitors, including “Blue’s Clues.” She was also utilized to repair the idea of what it […]
What is Marketing Intelligence? Marketing Intelligence is the collection of data that a company can perform in order to gain critical insights into the market’s taste and preferences, competition within the market, potential opportunities, and competitive advantages. The data collected can also help companies better perform segmentation within the market and identify places for market […]