Factors Affecting Price determination, and Pricing Strategies

• Foreign market characteristics: Industrial and economic progress, communications and marketing infrastructure, technological equipment, laws and regulations affecting the community affect export performance. When the conditions of the foreign market differ from the domestic market, the problem of obtaining the required information is intensified. This uncertainty and lack of information may increase the likelihood of making […]

Starbucks in China (1/2)

The latest Starbucks Reserve Roastery in Shanghai       Starbucks, founded in 1971, is the world’s largest coffee chain, whose headquarters is located in Seattle, Washington, USA. Starbucks has 30 retail products, including a variety of the world’s top coffee beans, handmade espresso and some kinds of hot and cold coffee drinks, a couple […]

Global Market Intelligence

  Global market intelligence is a very helpful and effective methodology to deal with several of the issues faced in the global market. It is basically a way to gather the data, combine powerful analytics and use deep sector intelligence to come up with the analysis of the insights of the companies operating in any […]

Social Media Marketing in International B2B business

We all know that Social Media Marketing is nothing new but for international B2B business. In the year of 2018, social media marketing is a notable powerful way for businesses of all sizes to reach prospects and customers. Most social media platforms have built-in data analytics tools, which enable all B2B, C2C and B2C companies […]

Creating an effective slogan is easy……isn’t it?

Often times an objective of a marketing strategy could be to develop a slogan for a product or service. The tactics to do this aren’t always easy. Below are helpful tips that can assist in creating a slogan that sticks in the minds of your audience and strengthens your brand. Brainstorm a list of words […]

Looking underneath the Instagram-hood: Insta-Anayltics

We have shared with you how to get the Instagram followers, build your network, and leverage your connections. Now you have some likes coming your way, maybe a few comments, but what is next? How do you know if your campaigns are working? Worry no more – we are taking this to the next level […]

American Holidays Catch On

What is it about American holidays that makes them so popular around the world?  Are they simply fun or is it all about marketing, selling holidays, and entertainment? Growing up in Romania, I looked forward to two major annual holidays: Easter and Christmas, with Easter far surpassing Christmas celebrations. Besides the joy of dying eggs […]