Market Research Market research importantly helps a business better understand its customers and relatedly to make changes to products or services that more effectively target consumer preferences. Interviews are a useful tool in gathering consumer information when done properly. Benefits of Customer Interviews 1. Help a company to better assess consumer demand. 2. Underline pain […]
Background Most women and girls have experienced some kind of negativity online and have found social media to be harmful to their self-esteem. Though only 9% of women in the early 2010s admitted to participating in body-shaming over social media, research found the actual percentage to be much higher. As a hygiene brand, Dove’s target […]
Communication is a vital step in the customer acquisition process. Promotion of the product is done effectively through advertisement strategies. Pampers first faced their first issue with their communication strategy when an advertisement lost translation to Japanese consumers. They introduced an advertisement that has done well in the U.S. markets, an animated stork delivering Pampers […]
2023 is bringing a new trend! These days, brands are quicker to sell wholesale than DTC. Why? Well, let’s go back to 2020. We were all stuck at home! We could only shop online! So, as “pandemic life” diminishes, companies and brands are going back to the days when consumers shopped in stores. Since stores […]
What is CSR? CSR, aka corporate social responsibility, is “a self-regulating business model that helps a company be socially accountable to itself, its stakeholders, and the public,” (Hansen, 2023). It entails a company being aware of the impact it has on all areas of society, whether it be environmental, social, or economic. The main goal […]
Background LEGO has long found success with using market research to illuminate consumer tastes and preferences. In the early 2000s, the company was directionless and failing, so LEGO turned to market research to try and rebuild their brand. This turned out to be the right decision, because research into their target market of young boys […]
Background As of 2018, over 80 percent of Americans consume fast at least one time per week, but in the past few years, Americans have moved towards buying food products labeled as containing natural or clean ingredients. As a result, many fast food customers have demanded fresher ingredients and lower-calorie options from their favorite chains. […]
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Reeling it In
If you want to stay on top of social media marketing, you have to constantly be up to speed with how an app’s algorithm works. Take Instagram, for example. While it used to be known primarily as a photo-sharing app, it’s been prioritizing video content for a while now, specifically Reels. “Instagram redesigned its home […]