Shein, a leading fast fashion brand, has swiftly captured global attention. Accelerated by the COVID-19 pandemic’s impact on online shopping, Shein’s dynamic business strategy has propelled them to remarkable competitiveness in today’s marketplace (Fong et al., 2022). Chris Xu founded Shein in Nanjing, China in 2008 (Ria, 2023). Originally, Xu created the company because he […]
As most of us are familiar with the fast fashion retailer store, Zara has shown their dominance in the fashion industry. With operations in over 96 countries, they have had immense success internationally. To accomplish this, they have mastered and even pioneered the ability to create products that cater to trends just weeks in the […]
Hard seltzers have gained international attention within the past couple of years due to the increase in consumer preference for low-calorie and gluten free beverages. Along with the demand for a beverage that is convenient for consumers in ready to drink packaging. The global hard seltzer market reached US$7.1 billion in 2023. The market is […]
When mobile phones were invented, users could talk to each other carefree if they were in the same country. If users wanted to contact others in the outside world it would cost a fortune. Now thanks to Instagram, Facebook, X, and WeChat users can interact with one another almost seamlessly at little to no cost. […]
We all know that streaming services have different movie and show offerings based on the country you are watching in, but what about different prices? As it turns out, until recently most of the big streaming companies stuck to a flat rate across the board. Having a streaming service cost $8 whether your in England […]
The McDonald’s experience is deeply ingrained in the lives of all Americans. At some point, each of us has relished a kid’s meal or a quarter pounder with cheese. The chain has seamlessly woven itself into the fabric of American culture, making appearances in TV shows, memes, and everyday popular culture language. Given its undeniable […]
How Halara earned massive returns through TikTok In only three months, activewear brand Halara drove over 500,000 sales for their work pants line (seen above). How? They used TikTok. More specifically, they used thousands of TikTok content creators and influencers on product pushes and encouraged user-generated content. It seems simple on its surface, but by […]
In a couple of my previous blog posts, I’ve delved into significant marketing blunders made by various companies. I’ve examined how PepsiCo incited riots in the Philippines and how Dove’s beauty bar campaigns fell short. However, I’m eager to explore additional instances where major brands have stumbled over the years. No company is immune to […]