Rihanna’s Savage X Fenty has partnered with FIT:MATCH and Intel to take the in store shopping experience up a few levels by launching futuristic body shape technology. Using Intel Distribution and Intel’s RealSense Technology, the Fit-Xperience scans shoppers in real time, and with a quick scan the customers are matched with the best fitting styles […]
Category: Global Marketing
Social media is one of the most used tools for marketing, as well as a popular form of entertainment for consumers around the world. As of 2023, there are about 4.89 billion users worldwide, and the average social media user bounces across 7 different platforms every month (Sheikh, 2023). Though the general concept is easily […]
Disney Parks Around the world, The Walt Disney Company has made a lasting impression through its Disney Parks. These theme parks worldwide include Disneyland, Walt Disney World, Hong Kong Disneyland, Disneyland Paris, Tokyo Disneyland, and Shanghai Disneyland. To remain relevant and popular amongst guests, The Walt Disney Company continuously improves upon their parks, making updates […]
When referring to social media marketing on a global scale, it’s important to do research on all the regions and markets you are going to reach out to and learn which social media platforms are most popular in which places. To take a look at a few major markets, starting off with the U.S., the […]
Shocking news! A popular streaming service and a quintessential fashion brand have decided to team up and give us the most unusual and intriguing collaboration of the year. Can you guess which companies? Netflix and Lacoste! This partnership is a limited edition clothing line based on Netflix’s most popular shows such as Bridgerton, Stranger Things, […]
Red Bull successfully achieved globalization by creatively and thoroughly managing their marketing strategies. An Austrian company launching in 1987 crated a global appeal. Their target audience generally fell between 15-45 year olds; with high income. Main areas their audience picked up their products were at the gym, parties, bars, or social gatherings. Red Bull promised […]
As a society so rooted in technology, it makes sense that social media is becoming one of the most efficient ways of reaching the global audience. In fact, there are 4.76 billion social media users across the world, accounting for about 59.4% of the entire global population (Kepios, 2023). Companies that operate outside of their […]
Market Research is incredibly important in the success of a business. As such, it’s important to consider the most common market research mistake prior to engaging in this activity. Most Common Market Research Mistakes 1. Confusion over the best method to use 2. Ambiguous questions 3. Not knowing exactly what a company is even looking […]