Understand consumer behavior This idea plays to understanding the culture of your target market. For instance, doing business in China is much more long term and relationship based than the straightforward American business style. Making sure that you send the same level executive to negotiate with the Chinese is crucial. Not only that, but understand […]
Although global branding can be a huge obstacle for companies looking to expand internationally, a few have done an excellent job of maintaining their brand image throughout the globe. Redbull – Redbull does a fantastic job expanding internationally, by hosting extreme sports events while promoting their product. Not only does this gain attention of their […]
When branding globally, it’s key to understand not only a company’s culture, but their language. Below we investigate seven different marketing blunders that could have been avoided with a more careful approach toward the studying of their target country’s language and culture. When Pepsi entered the Chinese market it launched with the slogan ‘Pepsi Brings […]
A big portion of Global Branding is product development. McDonald’s, as a global firm, is the king of shaping their product toward their targeted market. In the video below, we get to watch American’s reactions to McDonald’s India. The outcome is quite interesting. View here. Chicken Maharaja Mac – Note how some of the main […]
The question of how to be an American is no longer asked on Reddit and Yahoo or answered in the halls of Congress. This question has become better dealt with in the Super Bowl media center and the boardrooms above Madison Avenue. Likewise, the social, cultural, and political intersection of the United States is no […]